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Every word we use during a live, defined the way an operator uses it.

Parallel Closing. Cockpit. Scoring. Shadowban. You'll see these names on every page here, and each one is a specific piece of a system that fires while your webinar is running. Below, what each one does, kept as close as we can to the product itself.

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Parallel Closing

On a regular live, you talk to the whole room and close no one in particular. Parallel Closing fixes that. The host keeps the mic and pitches everyone, while the Moderator-Setters work every hot lead by private message at the same time. You keep the reach of a live. You add the personal attention of a call. It's the name for the whole system, the one every other term here belongs to.

Moderator-Setter

The role that runs Parallel Closing day to day. We say Moderator-Setter, or setter. Not the old name for the job, that one's retired. He gets his own space in the app, built around one question: who do I message right now, and why. Plan on one setter per 300 to 500 registrants. On bigger rooms, several setters split the work in parallel, and notifications route between them.

The cockpit

The setter's workstation, three panels wide. Public chat on the left. The notification center in the middle. A private conversation with the current attendee on the right. No more bouncing between public and private hoping he missed nothing: he works down a pre-sorted list of actions in the middle, then answers from whichever side panel the moment calls for.

Live scoring

Every attendee carries a score, and it keeps changing while the live is on. An AI reads the room every 15 to 30 seconds: public messages, private messages, connection time, clicks on the offer, poll answers, forms, quizzes. The score tracks real interest as it happens, so a lukewarm registrant can turn into the hottest lead in the room. Every answer feeds it, and every notification depends on it.

Shadowban

How you handle a disruptor without making a scene. He keeps typing, he still sees his own messages, but no one else reads him in the public chat. The setter decides who's actually talking to the room, and announces nothing.

The choice poll and the open-response poll

Two tools at equal weight, built for two different jobs. The choice poll pushes in one click, and results stack up live for the whole room: use it to segment and qualify fast (budget, experience level, situation), and to create a moment the room feels together. The open-response poll stays private and never shows in the chat: use it to get the truth, the exact wording of someone's real blocker, which opens the door to a private conversation. Both feed the score and can trigger a notification. One number worth keeping: 5 to 10% of attendees post in the public chat (20 to 30% on a great show), while 80 to 90% answer a poll.

Panic Button

The safety net for when your main stream breaks. A backup live runs in parallel on YouTube, unlisted, for the whole run. If the main stream fails, one click pops a message to every viewer and moves the room onto that backup, no reconnecting on their end. Pausing the stream is a separate function. One thing to keep straight: the live your room actually watches runs on the same streaming tech as Twitch. YouTube is only the backup channel.

The attendee file

The record of one viewer for a single live. It holds a timestamped timeline of everything they did: what they wrote, how they answered polls, what they clicked, when they left. A setter opening a private conversation already knows who he's talking to before he types a word.

Usage-based billing

The pricing model behind the product. You pay only for the people who actually connected. A registrant who never logs in costs you nothing. No subscription, no commitment: skip a month, skip the bill. You can top up credit mid-live, and the stream never gets cut for it.

The interactive demo

The entry point to check everything this glossary just described. A public link, open to anyone, no signup, no email required. It runs a real scripted live, the room reacts, and you switch between three views: host, setter, and viewer. Two ways in: a step-by-step guided tour, or free exploration.

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